Tuesday 2 October 2012

graphene - artem bogachev

''School start-ups is the graph after the material graphene (graphene)Graphene was first obtained by Russian scientists Andrei Geim and Konstantin Novoselov from the University of Manchester in 2004, and already in the 2010th this discovery was the Nobel Prize. Graphene - a layer of graphite (hexagonal lattice of carbon atoms), one atom thick. Graphene - the thinnest solid substance with a mass of useful properties. Amazing simplicity of the experiment, conducted by Geim and Novoselov. They painted a few strokes with a pencil (graphite rod) on an adhesive tape. Then stuck to it a second piece of tape and unstick them. Graphite is divided in half. They again took a clean piece of tape and then unstick them. Layer was again divided in half. For dozens of divisions they have this layer one atom.''


Corporate identity for a start up science company, that specialises in material graphene.
This is the overall branding for the business, which i feel fits the company perfectly. The simple vector shapes, colour limitations and overall minimalist style really works for a contemporary science company. However would not really apply to the company that we are branding -  i feel a bit of this work is slightly too modern and minimalist; making it not really fit for purpose within the science industry where the purpose of the design would be more important the the aesthetic, therefore information would have to displayed clearly - easily read and understood - which does not really work here. Some of the work, it too minimalist and although it looks really crisp it would not necessarily be appreciated by people working in the science field.  

      

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