Monday, 1 October 2012

N. Daniels identiy






N. Daniels
Identity and Stationary Design.

This is the stationary design for N. Daniels, a rep and photo producer in Vienna. It's simple, cool and thermo sensitive. The black color of the varnish fades at body temperature - as soon as you hold it in your hands you literally produce an image by yourself. It's a dynamic and living design - the business cards are little polaroids with a constantly changing surface.
Really clever idea to use heat reactive paper for the identity of company, as it can be applied to almost all printed material also is very reflective of the company itself; makes the printed material interesting to hold which makes people keep onto them more than others. 
Would be interesting to apply an approach similarly to this for the 'vitro-regeneration' brief.
An outcome with a bit of theory/thought behind it to make it relevant for the subject matter.

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