Science Museum re-brand
''Science and technology are ever-changing subjects in both form and shape. The more we learn about science and the more advanced we become in technology, the more they changes in the way we view them.
This non-static and fluid visual identity reflects upon these subjects and tells a story. It allows room for movement, growth and transformation in any shape or size.''
This non-static and fluid visual identity reflects upon these subjects and tells a story. It allows room for movement, growth and transformation in any shape or size.''
Branding for a science museum, relates to our project as it will be seen by a similar audience; therefore has to be fit for purpose, has a high class traditional feel along with a contemporary twist to keep it current, I feel it works quite well as a branding especially the logo, something similar to this would work perfectly for the vitro-regeneration brief. One way i would improve it however would be with the random shapes that have been applied to each design, it does work in tie-ing all design work together however on things such as posters and letterheads it is slightly too overpowering, should be slightly more subtle - minimalist.
No comments:
Post a Comment