Monday, 26 September 2011

20/20 - exclusive diamond club brochure. Publishing editorial


I found these examples of clever use of print in this book by Scott Witham called, 'print and production for promotional items'. I couldn't find these images on the internet anywhere, had to take photographs of them so sorry for the low quality. These are the rebranding of the Arsenal exclusive diamond club members lounge brochure. The brochure is designed to emulate the look and feel of a diamond club members lifestyle. Using embossing, blind embossing and foil blocking to give the brochure a really crisp look and adds clarity. I really like the effect the foil blocking has and wouldn't mind trying it one day.






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